13 Most Effective SEO Tools For Beginners To Improve Ranking

Search Engine Optimization is one of the most important element for your online presence. With the trend of increase in number of web application day by day, it’s difficult to serve your content to your target audience. Other than paid advertisements, organic and natural results that appear due to good SEO practices still serves majority of visitor’s to top websites.

Fast-forward, I’ve collected over 13 best free SEO tools for beginners to improve website reach as well as focuses on user experience. They are fast, free, and most importantly easy-to-use.

Google PageSpeed Insights

Check the speed and usability of your site on multiple devices along with the solution to improve performance.  Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve. 

Google Analytics

Detailed statistics of visitors and search insights

In addition to tracking pretty much every bit of traffic you could think on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.


Over 700+ keyword ideas based on a single keyword

Keyword Tool Is The Best Alternative To Google Keyword Planner And Other Keyword Research Tools. Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically and numerically.

keywordtool-io - Unwired Learning


Webmaster Tools

Allow you to monitor the indexing of your website, keyword clicks, sitemaps, and lists of links. They help to provide constant website analysis, alerts, and error reports.

Google Webmaster Tools and Bing Webmaster Tools are the most popular, These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues. 

Keyword Planner

Comprehensive data about what people search and understanding competition and right keyphrase for your website.

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

Google-Keyword - UnwiredLearning

Google Trends

Compare changes in search volume over time for different key phrases. 

A quick browse or search through Google Trends can show you the which key phase has high trend interest to give rise to potential terms and SEO opportunities for your content. Here I compare “backpacking”, “budget travel” and “cheap travel” to draft my article accordingly. 

Google Trend - unwiredlearning

Website Analyzer

Full analysis of your website

Neil Patel’s Seo Analyzer tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

XML Sitemaps

XML Sitemaps is one stop tool which to create your sitemap that can be submitted to Google, Bing and other search engines to help them crawl your website better.

SEO Site Checkup

Audit and score for your website

Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.


Plagiarism content checker.

Copyscape is one of the best plagiarism detection services which tell about the content which is theft from your website. You just need to insert the URL of your website and you will get the results which have the same content.

copyscape - Unwired Learning


SEOquake is a Chrome Extension that provides key SEO metrics, along with other useful tools such as SEO Audit and many others. It also provides useful information while Google, Bing as well as Yahoo Search. It includes Keyword difficulty, domain age, Alexa rank, Bing rank, whois information and lot more.

SEOquake - UnwiredLearning



Content checker tool to check grammar and spellings. 

Online grammar and spelling checker that improves communication by helping users find and correct writing mistakes. Chrome extension that based on AI to utilize users writing habit and check sentence formation. Grammarly also recommends synonyms to improvise content. 

Yoast SEO

WordPress plugin that helps the user to pay attention towards focused keyword in a blog post. It also allows to add meta descriptions, titles, and tags. It even comes with a page analysis feature that helps you improve your content and make it SEO-friendly.


Do you have experience with any of these tools or any recommendation SEO tools for beginners? Would you add any others to the list? Share your comments below.

Need more help with Search Engine Optimization, Don’t forget to check out our Comprehensive Course. This Course will help you to start as Beginner and be an SEO Expert. 

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